About Us

Welcome to Culture of Cycling, your number one source for all things cycling. We’re dedicated to giving you the very best of cycling products in Melbourne, with a focus on quality, customer service and uniqueness.

We are a family owned and operated independent bike shop.  We have come a long way from its beginnings, 2007, as Bike Force Richmond at 55 Burnley Street. We have evolved from a "superstore" style store to a semi-boutique store with an open plan allowing our customers to be able to look around our floor stock easily without feeling overwhelmed by a sea of bikes.  We offer traditional bricks and mortar customer service with a fully equiped workshop as well as the convenience of shopping online.  We don't promise to be the cheapest but we offer fair value with a bike fit included with every bike and each bike is generally customised in someway before it leaves our store.  No one bike is the same - Our bikes are as individual as our customers.

We hope you enjoy our bikes as much as we do. If you have any questions or comments, please don’t hesitate to contact us.